Food as a medicine
Our health has become an increasingly important factor in our lives. We have become increasingly aware and want to achieve more in life. Unfortunately that is not always possible, there are increasing chronic diseases and ailments which we have to deal with as humanity. In this modern society where obesity almost seems to be ‘‘ normal ‘‘, we get more and more to do with all sorts of ailments that we must consider in our life. Sugar diseases, high blood pressure, cholesterol levels, there are many factors that companies and the government should think about. If you have one of these ‘illnesses” you have to follow a special diet. Which is known to consumers but there are also more companies that are considering this in their new concepts.
Not only are we going to eat differently by the rise of chronic diseases also are we more conscious in our life. (1)
We want to contribute something to our body. We are still going to consume healthier, doing more exercise and being fit is almost like the new skinny. Food which additional protein processed reach the market so that we get an extra boost during exercise. Complaints stating that less cholesterol is added is increasingly common along. Society adapts more and more. This also has to do with the ongoing need to be taken as an individual and not as a group because everyone is different, everyone is unique. (2)
We need more energy than before because we burn more. In the supermarkets are already a couple of products that bring our body back into balance as the Optimel. But everyone is different, and everyone has also other products and nutritional values needed to continue functioning properly. The individual must take it into account but the government makes sure that more and more products are coming onto the market which makes it easier for the consumer. (3) (4)
Also in the medical sector is increasingly seen as nutrition necessary. Nutrition is increasingly seen as a medicine. Previously, nutrition and herbs were often used for curing the sick but this is greatly reduced by the technology. But in recent years, more and more are resorted back to the old techniques only with a new twist. The so-called Superfoods we do know but that is only a small part of what is to come. Our food is increasingly influenced technological giving it an additional function for our body.
Opinions are divided about these developments but it is becoming more common in supermarkets. (5) Currently, they still bear the name of functional foods but it can change the future. Functional Foods Nutrition that is adjusted so that it has an additional function in our body. There have been developments underway to collaborations of food and pharmacy in which information is given about the benefits of a well-balanced and nutritional diet. In the future will be the best that we can go to a food chemist which all food products are stored that have a medical effect on your body. (6)
If this development will break there will be a lot happening in the food industry. Power is still more than just a basic need. The health sector will increasingly work with nutrition leaving a beautiful overflow occurs between the two sectors. Opinions will continue as there remains divided a growing need to come to self provision and organic foods where technology is not applied.
1. (Bron 4) Food service Institute. (13 januari 2013). Negen food trends in 2013. Geraadpleegd op 11 september 2014, http://fsin.nl/nieuws/206/negen-food-trends-in-2013-vs
2. (Bron 6) Food Pharmacy. (2014) Food Pharmacy. Geraadpleegd op 12 september 2014. http://maaikeschuitema.nl/projecten/FoodPharmacy.html
3. (Bron 3) Geer, M. (2014). Supermarkt als apotheek. Geraadpleegd op 11 september 2014, [PDF]NTtdK 118.2 p.18-19 Supermarkt als apotheek http://www.kwakzalverij.nl
4. (Bron 5) Gezondheidsplein (2014) Is genetische manipulatie van voedsel een vooruitgang of achteruitgang. Geraadpleegd op 2 september 2014. http://www.gezondheidsplein.nl/specials/voeding/discussieer-mee/is-genetische-manipulatie-van-voedsel-een-vooruitgang-of-achteruitgang/item56469
5. (Bron 2) Jenny. (1 januari 2014). Gezonde trends in 2014. Geraadpleegd op 6 september 2014. http://goedetengezondleven.nl/gezonde-trends-in-2014/
6. (Bron 7) De Jong, M. F. (2008) Gemaksvoeding. In De Jong. M.F. (pp. 450 – 451) Ons Voedsel. Derde druk.
7. (Bron 8) Nano Supermarket. (2014). Products. Geraadpleegd op 12 oktober 2014, http://www.nanosupermarket.org/products
8. (Bron 1) RIVM. (14 maart, 2014) Chronische zieken minder aan de zijlijn van de samenleving. Geraadpleegd op 6 september 2014, http://www.rivm.nl/Documenten_en_publicaties/Algemeen_Actueel/Nieuwsberichten/2013/M%C3%A9%C3%A9r_chronisch_zieken_minder_aan_de_zijlijn_van_de_samenleving